Command: 3 product teams + 1 design team
Implementation period: from April 21 to September 1, 2022
Team: 3 data scientists and one fullstack
Dates: November 12-14, 2021
We participated in almost the same composition, only one member of our team changed.
I was in the role of project manager. I drew a block diagram of the work of our solution. Defended the result to the commission.
Coordinated the work and formulation of tasks, kept the team focused on the goal, organized the workspace in GitHab, Asana, Miro.
The first model brought an accuracy of 0.93 on the test sample for 1 month in advance.
Link to MVP - http://698167-adevelope0.tmweb.ru:8080/
Link to git repository -
https://github.com/LidiyaKlimina/Piter
Link to the block diagram of the solution - https://miro.com/app/board/o9J_lj92H9o=/
Team: 4 data scientists
Dates: October 15-17, 2021
The following solution was developed: Checking a charitable foundation in three steps: first, we check the data on the specified fund (TIN, website, presence of partners on the websites), the second step is to find out the opinion of the model trained on a pre-prepared volume, with subsequent steps we sequentially check with neural networks sharpened for the analysis of social networks, news background, etc.
Uniqueness of the solution: The model of the second step, when using balanced classes, will give an answer in the form of a percentage of the company's "trustworthiness", but even now it gives an expert gradation of parameters that should be paid attention to when evaluating the Fund.
Python, BeautifulSoup4, Selenium, Tkinter, Shap, XGBoos were used to develop the service
A solution was proposed, parsing and a model were created, MVP was developed.
Link to git repository - https://github.com/LidiyaKlimina/xaxaton
Team: 5 fullstack developers, ux/ui designer, tester and product owner.
Implementation period: 1 month
Motivated the team to complete the project by the deadline.
Developed user story map, prototype design, front and back-end.
Link to git repository - https://github.com/NikitaHasl/findrace
Implemented MVP by the deadline - http://projecthasl.h1n.ru/
Hackathon task: Development, testing and implementation of hypotheses on how to motivate online booking and shopping on the customer's website
Team: productowner, marketer, analyst and ux/ui designer.
My role was project manager. I facilitated meet-ups, kept the team focused on the task, organized active interaction with mentors, formulated tasks for team members, organized the workspace in Jira, Miro. Conducted 4 in-depth interviews with the target audience. Participated in the development of CJM, analysis of competitors and the final proposal for the customer.
Developed a solution, created a design prototype, took first place among 8 teams
Mobile application "Financial Advisor"
3 Teams from 3 to 15 people. The teams included: developers, system analysts, designers, AI engineers, testers, marketers.
I carried out the development and formalization of requirements together with the product owner, writing technical specifications and dividing them into product versions, planning and their further coordination of parts of the technical specifications as tasks for work, compiling documentation, conducting and facilitating online meet-ups, preparing a presentation for pitching to investors and receiving grant.
The project used agile (Scrum framework), documentation was maintained in Confluence and Notion, tasks were controlled in Jira.
The planned date for the first release failed due to inaccuracies in the assessment of tasks and changes in requirements due to the chaotic presentation of the product, the technological capabilities of Artificial Intelligence, as well as the lack of material motivation of employees and their professional level (95% are students of GeekBrains junior level programs).
Teams from 1 to 5 people. The team included a seo-specialist, GetCourse specialists, designers, programmers, layout designers, copywriters, social media specialists. Up to 4 projects were carried out in parallel. In the submitted projects, a “waterfall” was used, documentation was maintained in Google docs, tasks were controlled in Trello.
The project included sub-projects, the terms of which ranged from 40 to 8000 man-hours.
What was done:
- Developed the client's avatar;
- Created a strategic development plan (where and how we are going, and what tasks and what indicators, in detail);
- Developed a media plan for all activities;
- Produced an analysis of competitors;
- Developed of a financial model;
- Searched and selected stuff and performers in the marketing department;
- Organized more than 40 online webinars;
- Organized Internet advertising campaigns with the cost of a subscriber 0.3$ / person;
- Reworked the design style and content of the email newsletter;
- Created and developed the sales funnels;
- Placement of books in the Litres service;
- Rebranding and website development;
- Organized of seo-promotion.
Rebranding and website development
In order not to lose the search results, a decision was made to restructure the site step by step. That is, do not close the site immediately, but leave its internal pages working, and first of all change the main backbone of the site
And also on this site was placed a working online store for the products of the coach and her School.
I carried out the development and formalization of requirements, writing the TOR, agreeing the TOR with the Product owner and transferring parts of the TOR as tasks to work, compiling documentation, manual testing, drawing up a strategy and media plan for the project, searching for and hiring employees in the team.
Terms of reference for the designer - here
The designer was selected through a competition through a freelance platform
Out of 43 projects, 90% were completed according to plan during the year, in other cases of delays, the reasons were inaccuracy in the assessment of tasks and changes in requirements. Such predictability was achieved through frequent (daily for small tasks) monitoring of tasks, setting tasks with transparent deadlines, linked to the dates of media activity.
Of the 43 projects delivered during the year, 2 were over budget. The reasons for the excess are an incomplete description of the terms of reference and, as a result, an inaccurate assessment of the task. Budget control was carried out after a third of the tasks were completed, so in some projects the deadlines did not suffer.
In the future, in order to avoid budget overruns, I apply double coordination of the task: with the technologist (lead developer) and the project developer.
Of the 43 projects, 70% paid off, 10% did not pay off, the rest are in the process of reaching the planned profit.
Project results:
✓ Brought site traffic with the team to 35-37 thousand visitors/month (seo + targeting);
✓ Organized 58 webinars with a total of over 30,000 attendees;
✓ Developed a financial planning system in the company, which allowed to reduce costs by 30%;
✓ Designed 8 business processes of automatic sales for 3 products of the author, and implemented them in the GetCourse system.
The project included sub-projects, the terms of which ranged from 50 to 9000 man-hours. In the delivered projects, a “waterfall” was used, documentation was maintained in Google docs, tasks were controlled in Basecamp.
Teams from 1 to 5 people. The team included a seo-specialist, designers, programmers, layout designers, copywriters, social media specialists. Up to 4 projects were carried out in parallel.
The teams used material (KPI) and non-material motivation (training, emphasis on the importance of the performer for the result, praise, etc.). Interaction between colleagues was built both informally and formally (reporting on tasks in information systems, fixing coordination measures).
I carried out the development and formalization of requirements, writing technical specifications, agreeing technical specifications with the Product owner and transferring parts of the technical specifications as tasks to work, compiling documentation, manual and a / b testing, drawing up a strategy, planning and budget management, analyzing ROMI and the media plan of the project, search and recruitment of employees in the team.
✓ Increased the volume of orders by 10 times and sales by 8;
✓ Built a marketing department from scratch to 6 full-time employees;
✓ Created and configured 8 email marketing processes (including 2 autowebinars) in Getresponse.com;
✓ Developed 4 checklists, 5 instructions and 1 video briefing of 12 lessons for department employees in antitreningi.ru;
✓ Initiated improvements to the internal CRM system Oplatakursov (more than 9 TOR), which gave an increase in the effectiveness of the sales department up to 22%.
✓ End-to-end analytics and a/b testing of site page conversion in Google Analytics and Yandex Metrica are set up;
✓ Yandex Direct and Google Adwords, Vkontakte, Facebook ads have been set up with further coordination and improvement of results;
✓ Developed 5 lead magnets and landing pages for the company's service;
✓ GetResponse system has 8 sales funnel email marketing processes (including 2 autowebinars).
One of the features and advantages of the company, I saw the skill of the founder of the company in conducting lectures, as well as the skill of public speaking.
This was a great advantage and we have focused on it.
During the cooperation, we organized and held more than 15 performances, and made the first attempts to go online.
Despite the fact that in 2015 this format was only gaining popularity and we were at the forefront.
And I will also note my contribution to the development of the sales department, developing scripts for it, hiring a manager, and implementing a CRM system from scratch.
Based on the results of the work, the main thing to highlight is the increase in the volume of concluded contracts - 1.5 times.
And also from scratch:
- Developed and promoted the company's website, with a monthly attraction of visitors from 3,000 to 7,000 people; + landing pages for the main services of the company.
- Written more than 20 selling texts;
- More than 100 articles for the website and advertising of the company have been published;
- Developed USP of the company and a guarantee for the company's customers;
- Developed advertising companies in YandexDirekt and GoogleAdwords;
- Implemented a system to attract customers through free and paid seminars from the company;
- Implemented CRM system in the company;
- An algorithm for conducting a transaction was built and registered, as well as scripts for answering calls and objections from customers;
- Conducted ongoing training and coaching sessions for sales managers to close deals;
- Developed and implemented a system for receiving applications from potential customers;
- Developed a motivation system for the sales department;
As well:
- Prescribed job descriptions for all employees of the company;
- A single portal of knowledge has been created, which is being supplemented to this day;
- Created principles and finalized the mission of the company;
- Developed a strategic plan for the development of the company;
- Developed the structure of the company;
- Conducted training sessions for the top personnel of the company on employee management, planning and goal setting;
- Created HR department;
- A theoretical part and briefing for employees of the construction department was developed;
- A plan for the development and goals of each employee of the company was developed based on their potential (conducted psychological testing and a dialogue session), in the context of the goals of the companies;
E-mail: lidiyaklimina@gmail.com
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